Foundations of Small Team Leadership

Executive Presence Isn't Leadership. It's a Costume.

Executive Presence Isn't Leadership. It's a Costume.

Executive Presence Isn't Leadership. It's a Costume.

Garrett Jacks. Founder of Operation BZ, Naval Academy graduate and former submarine officer.

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~7 min read

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A silhouette standing in a doorway with a discarded mask on the floor, representing leadership without performance.

I saw a video the other day where someone described a CEO walking into a room like they were George Washington crossing the Delaware. The whole room went quiet, people sat up straight, and every set of eyes locked in on the leader.

"Executive presence." That's what corporate America calls it. It's supposed to signal that you are "a fearless leader" … but in reality, it's nothing more than a costume.

As Simon Sinek points out in his 2009 book, "Start With Why", there is a difference between "the leader" and "someone who leads" … and it isn't insignificant.

The Room Going Quiet Isn't a Sign of Respect. It's a Signal of Fear.

If the entire energy in a room shifts the second you walk in, that's not admiration … That's a nervous system response, and your team's bodies are likely telling you something your ego doesn't want to hear.

I've watched this exact thing happen under a boss who never took the blame for anything. People didn't shut their mouths out of respect — they were just bracing for impact.

Could silence mean your team respects you? Sure … but context matters.

If your people clam up every time you're in the room, you need to ask yourself why. Because fear-based thinking is not clear thinking, and if you want a team that performs well, not one that just performs for you, fear needs to be the enemy. Not the norm.

People Voluntarily Follow Leaders Who Are Real

People WANT to follow leaders who are REAL and down to earth.

When you practice executive presence, you are practicing how to look and how to act … not how to lead. Practicing the image of personal importance is, quite frankly, a waste of time. It does nothing to propel an organization forward.

A leader's job is to build a high-performing team and a vibrant culture. You do that by gaining trust, not seeking admiration. "Executive presence" might make YOU look and feel important. But true leadership isn't about you at all.

Executive Presence Isn't About Your Team. It's About You.

Executive presence is self-seeking behavior. It's what you learned to personify if you desire to climb the corporate ladder. By watching other people in high-status positions do the same thing, and concluding that respect requires looking prestigious. That you have to "act the part."

The disgusting truth is that, in many cases, you're right. Looking and acting "regal" gets people promoted. And that's exactly the problem with those companies.

Great leaders are humble servants. They don't ACT. They DO. Their character speaks. Not their fake body language. The same self-discipline it takes to hold a real standard is what it takes to skip the performance entirely.

Leaders who have actually earned respect build teams that run through walls for them. Executive presence has nothing to do with it.

Marching Orders

If you want to get sharper on the difference between "being viewed as the leader" and "real leadership", take the free 3-minute leadership assessment. Your mission starts here.

ABOUT THE AUTHOR

Garrett Jacks

Garrett Jacks is a U.S. Naval Academy graduate and former nuclear submarine officer who has spent his career leading people — first underwater, then in business. As co-owner of a real estate company, he led Sales & Operations teams, directed HR, and served as a de facto CFO, helping grow the company’s revenue more than 7X in four years. Since 2019, he’s placed 400+ military professionals into corporate leadership roles as a recruiter. Garrett writes Operation BZ’s leadership content for business leaders and military leaders alike.

Stay Sharp Every Monday

Get The BZ Brief and take the leadership assessment when you’re ready.

ABOUT THE AUTHOR

Garrett Jacks

Garrett Jacks is a U.S. Naval Academy graduate and former nuclear submarine officer who has spent his career leading people — first underwater, then in business. As co-owner of a real estate company, he led Sales & Operations teams, directed HR, and served as a de facto CFO, helping grow the company’s revenue more than 7X in four years. Since 2019, he’s placed 400+ military professionals into corporate leadership roles as a recruiter. Garrett writes Operation BZ’s leadership content for business leaders and military leaders alike.

Stay Sharp Every Monday

Get The BZ Brief and take the leadership assessment when you’re ready.

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